Alkimi matches advertisers (who want to show their ads) with display platforms (people watching content on their websites/apps, etc.), enabling real-time transactions for ads to pop up. That's how 95% of the $500 billion-plus digital advertising market is traded. Alkimi is compatible with all these other exchanges by using standards so that advertisers and display parties can easily switch to it. However, its advantage is greater transparency and lower costs (usually 49% of advertising fees are given to middlemen, not to the display platform where you buy the ad space), through the use of cutting-edge blockchain technology. Power, the cost is around 1.5%. These fees will be paid for in $ADS tokens which advertisers can also buy and stake to slightly reduce their percentage of fees, this is the utility conferred on the tokens as token holders themselves can stake the tokens and get all of the advertiser fees percentage.