AdEx is a blockchain-based advertising exchange platform that aims to revolutionize the existing online advertising landscape and solve some of its major problems: ad fraud, privacy, and malicious display of sponsorship information.

AdEx is completely open and transparent and built on the Ethereum smart contract.

We believe we can empower advertisers and publishers by providing a platform that is secure, transparent and beneficial to all parties involved in the process, including consumers.

Project Highlights

Get the most out of your marketing budget and reach your target audience comprehensively. Make sure you never pay for invalid clicks again, it's the most efficient and effective advertising channel! Monetize your online presence. Connect with trusted advertisers and get paid for high-quality traffic.

Application Scenario

Get paid in advertising, get in touch with more large advertising companies, cooperate with better advertising companies, avoid the risk of advertising fraud, etc.

Current Problems and Solutions

1. Lack of Consumer Consent
Every user who advertises with AdEx will have their own personal profile, which can precisely describe their interests and preferences.

2. Privacy issues and data abuse
With the help of blockchain, advertisers can still only receive and process data about target audiences and consumers in a statistical form, without involving consumers' privacy .

3. Lack of bidding transparency
Since AdEx is based on blockchain, advertisers can easily track every click/view and verify every information of the campaign. Information is decentralized so it cannot be appropriated or manipulated by the ad exchange, so advertisers are only paid for actual results.

4. Ambiguous and/or Misleading Reports
In this way, advertisers can quickly spot trends and adjust campaigns to maximize conversions. With real-time reporting, they can also easily test that campaigns are set up and tracked correctly.

5. Ad Fraud
AdEx will provide advertisers with technical mechanisms to track and prevent fraudulent and invalid ad traffic.

Main function

Decentralized advertising exchanges like AdEx have entered a new era. With these new solutions, advertisers will be able to regain control of their ad spend. They will be able to limit the potential risk of ad fraud and be entitled to more High return on marketing spend. Publishers will benefit from increased advertiser interest, more targeted advertising and higher levels of end-user satisfaction, and ultimately higher advertising revenue. And end users will finally have an online environment where they can receive targeted and tailored advertising without compromising their privacy and personal data.