Incentive Research Africa (IRA) is a company focused on developing the IRA platform and implementing its projects. The IRA platform is an online platform that will handle market research and opinion pull in different African countries to help organizations customize and tailor information to inform their decisions in various areas such as products, services, design, health, etc. Users register on the platform, providing their basic information such as name, gender, year of birth, occupation, location, hobbies, etc. After registration, users will be allowed to log into the platform, decide which surveys to participate in and store records of their answers, opinions, views or suggestions. After successfully completing all questions, the user will collect his/her Diligence Tokens by confirming the submission. The system will analyze the data and send the report results directly to the client.